What Could Entrepreneurial Vision Do for Sustainable Development? Explore the Cross-Level Impact of Organizational Members’ Green Shared Vision on Green Creativity

Entrepreneurial vision promotes innovation, which is a critical factor contributing to the success of an organization in globalized world. However, increasing awareness regarding sustainable development among people worldwide has not induced increase organizations’ concerns about environmental issues. An organization’s green shared (GSV) states its environmentally friendly philosophy members; however, few studies have examined GSV from cross-level perspective. To fill this research gap, study influences on psychological processes, attitudes, and behaviors members. This focuses individuals’ processes explore relationships GSV, product ownership (GPPO), proactive innovation (PGI), reactive (RGI), creativity (GC). study’s participants are employees development, design, marketing, sales departments small medium-sized enterprises Taiwan. The results obtained by surveying 575 72 teams indicate that team-level positive significant relationship with GPPO GC at individual level. In addition, our existence mediating effects between PGI RGI. Thus, GPPO, RGI greatly influence GC. Consequently, should develop promote members facilitate enhance